THE FRINGE ORGANIZATION
The Fringe organization exists as a hub to the various Fringe stakeholders: venues, artists, and audience. It is not a curating body, rather it provides an open environment in which artists stage their projects. It does not recruit or show favoritism between projects registered with the festival. The relationship between the Fringe and other key stakeholders is decentralized – with venues and artists operating independently.
The Fringe organization fulfills these roles:
- Festival promotion to the community and the press
- Ticket sales through online, phone, and other digital box offices
- Artist support through free workshops pre-festival
- Coordination between Fringe venues
- Production of promotional & community events for venues and artists
- Publication of The Fringe app and management of the Fringe website
- Promotion of the Hollywood Fringe brand
- Recruitment of a volunteer base
During and prior to the Festival, the Fringe throws digital promotional events:
- Opening and closing night parties
- Workshops and Town Halls to help artists develop their skill sets
- Mixers and other opportunities for promoters, venues, artists and the community to interact
- An award ceremony on the final day of Fringe featuring sponsored and community-voted awards.
The Fringe supports itself primarily through:
- Artist registration fees ($175-$225 each in 2021 for COVID relief, $300 in non-COVID times)
- Advertising income from the Fringe website
- Special event production
- Raised income through grants, sponsorships, and individual giving
- Fringe merchandise sales
The Hollywood Fringe is a self-produced festival; participants are responsible for staging and promoting their own projects. The Fringe promotes the festival as a whole; the participants are responsible for ensuring patrons are aware and interested in their project. For participants, the Fringe is an opportunity for exposure, experience, and income.
To register, a participant must first secure a venue; the Fringe Website assists in establishing initial contact with registered Fringe venues (or, for this year only, you may livestream from home or another space you are more comfortable with participating from).
To maximize participation, venues and participants negotiate directly accommodating the unique needs of both parties. The Fringe provides both participants and venues guidelines protecting the “spirit” of Fringe: Massive opportunity with minimal barriers.
All participants in Fringe must meet the following requirements:
- Payment of the Festival Registration Fee ($175-$225)
- A general liability insurance policy
- Agreement to the Fringe terms and conditions
If you are planning to participate from a in-person space, you will be additionally required to hold:
- A rental contract with a registered Fringe venue
- Proof of permitting/insurance
…if these basic qualifications are met, any artistic project can become a Fringe show.
The participant is free to produce any content of any length without fear of censorship from the Fringe. All programming is subject to the venue’s limitations and the agreement between participant and venue. Participants may set whatever price they so choose, though they are encouraged to keep prices at a marketable rate for a successful run. Generally, prices to Fringe shows are cheaper than traditional runs.
All genres of art are acceptable, including: theatre, comedy, variety, music, circus, dance, exhibitions, performance art, family programming, immersive theatre and more.
The Fringe will provide opportunities to advertise projects on the Fringe website for a reasonable fee. The Fringe will also coordinate promotional opportunities that will be published in the Participant Packet.
Participants and instructors seeking additional funds during the Fringe may register an Educational Event (including workshops, classes, or any other instructional/educational endeavors). These events can be registered for $50 OR free of charge if the event is being produced by a participant who has already registered another show. Tickets to these events do not need to be free; producers can set the amount. Free/Discounted registration does not mean a production will necessarily be free to produce. Consider production costs before taking advantage of this opportunity. Educational events will receive their own page on the Hollywood Fringe Festival website, where tickets can be sold.
The artist receives the following benefits with their Fringe registration fee:
- Inclusion in the Fringe app
- Tickets sold through the online and phone box offices
- Production assistance and producer workshops
- Access to special promotional deals through our media partners
- Access to promotional opportunities at Fringe events
- Discounts at local businesses
- Access to promoters in the LA entertainment industry and beyond
- Help through the whole process through participant support
Artists from all around the world are invited to participate in the Hollywood Fringe Festival. Join us via Registration Type 2. Livestream From Outside the Zone!
VENUES (Registration Type 1)
Fringe venues are entirely independent and self-run; the Fringe does not control programming at Fringe venues, nor does it act as a party to rental agreements between participant and venue companies. Venues are free to program or outsource programming at their establishments. Venues must conform to certain requirements to qualify for registration.
All venues must register with the Fringe free of charge. They must conform to these basic requirements:
- A safe atmosphere for participants
- Legal rights to operate and rent the venue
- A physical address within the Fringe boundaries
- A signed contract with the Fringe Festival
The venue determines its festival programming. Diversity in programming is encouraged to provide a true festival atmosphere, though the Fringe makes no such requirements. The venue can choose any artistic company that has created a project on the Fringe Website. Participants may proactively contact venues to establish relationships, or venues may search and recruit projects on the Fringe Website or beyond.
The venue company is responsible for carrying out the terms of participant payment based on their individual rental agreements with artists. Any arrangement can be made with the participants including:
- 100% of box office revenue to their resident artists in exchange for a fair rental rate.
- 0% of box office for free rent
- Box office split with guarantee
- Box office split without guarantee
- Any other arrangements agreeable to both parties
Traditionally the responsibility for paying the registration falls upon the participant; venues may choose to fund their participant’s registrations based on special agreements.
Staffing the venue is the responsibility of the venue. The Fringe will attempt to assist venue staffing with members of its volunteer base on a case-by-case basis.
Venues and participants will be responsible for arranging time for technical rehearsals of productions. Artists are encouraged to keep technical complication to a minimum, both in the spirit of Fringe and to facilitate this process. Generally, venues are asked to provide a rep lighting plot and a basic sound system. Some may also offer livestream services, but not all! It's important for you to ask these questions of prospective venues before booking to ensure the experience you're looking for is possible at your space.
All venue-sold ancillary revenue including alcohol, food, and merchandise benefits the venue company or is subject to any pre-existing agreements. Ancillary revenue sold in Fringe-run venues benefits the Festival.